About

I believe the thigh-ticket sales process is broken. It’s my mission to fix that with irresistible First-Time Offers.

A First-Time Offer is a smaller deliverable that you offer instead of your high-ticket core offer. It’s like a coffee date where you actually solve a problem for your customer.

When these coffee dates are designed correctly, you close more deals faster and at higher prices. They work like magic.

I started working on these concepts in 2017. My first try failed. My second try failed. My third try failed… a little less. After 18 months, I closed my first piece of business using an irresistible First-Time Offer. I’ve been perfecting the process for a half-decade and this book reveals what I’ve learned along the way.

If you’re ready for some magic in your life, this book will show you how.